Throughout this module, several areas of the music industries have been highlighted and analysed. The sheer variety within the music industry has meant that contemporary music industry professionals – particularly within the live music industry – have to ‘wear many hats’ (Brennan and Webster, 2011). Indeed, in a digital musical landscape within which creators can easily teach themselves to produce music from the comfort of their own homes (Lawson 2009), professionals need to teach themselves a wide-encompassing set of skills due to what some would argue is an increasingly incoherent production-distribution-consumption line simply to stay in work. This is why it is useful to perform regular skills audits. For the sake of clarity, I will be conducting a skills audit on myself with a specific job in mind (Hayton and Loveder, 1992) – the job in question is a Management Support Scheme opportunity for NVS Music Group (Outlook Festival, Dimensions Festival) from last year, specifically within the production, creative or PR departments.
- Creative Thinking: Whilst I do see myself as a creative person and thinker, the Enterprise module I sat during 1st term did illustrate that creativity can be encouraged and bred – there are several methods to train yourself into a more creative thought process, such as James Taylor’s ‘Five Stages’ method (2014).
- Creative Skills: In relation to my technical abilities with creative production (music, graphics, design), I feel my skills relatively weak. I believe that understanding all facets of how music is written and produced can make any music professional better at their job – this is displayed through a case study of backline on stages. Having a basic knowledge of this (through gigging in a band or otherwise) opens several more job opportunities (stage management, technician), and so is a facet of my skills I would like to improve.
- Understanding: Whilst I have seen production offices and have a basic understanding of their responsibilities, I believe I need to develop this. I have begun this process through working on the organisation team of a music festival alongside my studies, but it is certainly an area I could have a better knowledge of.
- Writing: Whilst I believe my writing ability to be one of my strongest skills, I feel I could still improve by widening the variety of styles I write in. Copyrighting, for example, is an area I have recently began to gain more experience in that I still see as improvable.
- Networking: Whilst not strictly involved in this job, the importance of professional networking and branding for career development is paramount now more than ever, and is something I want to improve on throughout my career.
- Brennan, M. and Webster, E. (2011) Why Concert Promoters Matter. Scottish Music Review. 2(1).
- Hayton, G. and Loveder, P. (1992). How to do a skills analysis and skills audit. 1st Adelaide: TAFE.
- Lawson, S. (2009). Independent Music Manifesto. [online] Stevelawson.net. Available at: http://www.stevelawson.net/2009/09/independent-music-manifesto/ [Accessed 8 March 2017].
- Taylor, J. (2014). The Five Stages of the Creative Process. [online] James Taylor. Available at: https://www.jamestaylor.me/creative-process-five-stages/ [Accessed 8 March 2017].